Pay-per-click (PPC) is one of the most popular and important digital marketing tools around. It’s low cost allows businesses of any size to get maximum benefit from it since they will have to pay for the cost of the ad relative to the amount of clicks the ad gets.
Hence the payment is based on how successful the ad is. Recently, the trend of white label PPC has grown around the marketing sector and has seen a lot of support from seasoned agencies. Here’s a look at what that means.
What is White Label PPC?
White label PPC refers to the idea of outsourcing the PPC marketing to a third-party that is not related to the company itself. The responsibility of managing PPC advertising is thus taken off the company and they only have to deal with the third party.
The outsourcing is usually handed out to a white label PPC agency or a freelancer or contractor. All three parties have their own unique uses and advantages, with the former providing expertise while the latter providing availability. Recently, a large number of marketing agencies have been adding white label PPC to their repertoire.
This is obviously a result of the focus that businesses are giving towards outsourcing their PPC advertisements. If you’re wondering why that is, the answers are quite simple.
Why are Businesses Outsourcing PPC?
Businesses are outsourcing PPC advertisement of late simply because maintaining and managing it something that they do not want to pay a lot for.
White label PPC is much more economical as compared to hiring a full-time PPC expert or PPC team. Furthermore, since the ads only need to be paid for based on their success, the concept of having a full-time paid employee to handle them is moot.
Not to mention, the fact that they do not guarantee success also deters businesses from paying major money for them.
At the same time, maintaining PPC ads is a constant hassle and worry. It needs regular work. It’s a full-time job. If a business would want to conduct it in-house, they would need to hire a special team, or designate a section of their marketing team for it.
This can take time and resources away from other lucrative marketing methods that they might have been employing or exploring. Hence, the concept of white label PPC becomes even more alluring.
In the future, in case PPC becomes something large enough to benefit businesses, they might decide to move it in-house. However, as of now, white label PPC is what an increasing number of agencies are focusing on and what businesses are quickly turning towards.
Conclusion
White label PPC involves outsourcing a marketing outlet that consistently requires resources, management, and time. It’s something that businesses are turning towards to protect their resources and their time, whilst also exploring other kinds of marketing outlets.
Considering the trends as they are now, we are bound to see an even larger amount of businesses and agencies turning towards white label PPC.